Benefits to your business

Partnering with The Kids' Cancer Project brings exceptional outcomes

Bring your corporate social responsibility program to life

Align your brand with a cause that your staff feel deeply connected with to inspire and motivate. Build closer ties with local communities, increase your customer loyalty, drive productivity and sales and generate greater media exposure all while making a difference for children with cancer.

For those unfamiliar with the term, corporate social responsibility (CSR) is when an organisation operates in an ethical and sustainable way, with clear goals regarding philanthropy, charitable causes, human rights, community issues and the environment.

Many now claim CSR has become important in such areas as image, cost savings and customer engagement, it’s become vital to success.


“It’s about an organisation operating with a clear approach to being socially accountable and having a positive impact on society.

“When an organisation adopts a CSR strategy, there’s usually three parties it is accountable to – itself, its stakeholders and the public. Through this, we are now seeing businesses emerging as influential leaders for change.”

- Patrick Phibbs, The Kids’ Cancer Project Head of Partnerships

The shift in corporate success

Once considered as a ‘feel-good’ aspect of doing business, there has been a major shift in the role corporate social responsibility now plays in the marketplace. CSR has become important in areas such as image, cost savings and customer engagement, it’s become vital to success.

Get in touch

With thanks to the support of our partners we can continue to fund vital childhood cancer research. Contact our team today to see how we can work together.

Smartways Article

Case Study | Smartways Logistics

"We’ve got a privileged position in providing a specialist logistics service to the healthcare industry, but that comes with responsibility too. We knew that our network and operations could be leveraged to support good causes.

It’s important that we give back and help worthy causes where we can, and The Kids’ Cancer Project’s bear program and our existing services to and from hospitals were a perfect match!"

 - Marcus Wyborn, Smartways Chairman

Read more

Latest News & Stories

Esteemed trio confirmed as new Research Advisory Committee members

05/08/2025
The Kids’ Cancer Project is delighted to announce the confirmation of three new members to its Research Advisory Committee.

The plumbers: How The Kids’ Cancer Project helps research flow freely

26/08/2025
The translational research pipeline may sound like a complicated concept, but it's essential in taking ideas from a lab into the everyday lives of kids with cancer.

WOTSO get moving ahead of Childhood Cancer Awareness Month

28/08/2025
2025 is set to be the biggest year ever in WOTSO’s long association with the Better Challenge, the major fundraiser for The Kids'​ Cancer Project, which supports vital scientific research into better...

The Kids’ Cancer Project named official Charity Partner of Sydney Lunar Festival 

20/08/2025
The Kids’ Cancer Project is delighted to confirm it has been named as the official charity partner of the City of Sydney’s Sydney Lunar Festival, giving the charity a lofty platform at high profile...

Celebrating Sarcoma Awareness Month: What it is and where we’ve been

08/07/2025
Responsible for approximately 20% of all childhood cancers, sarcoma is a disease that remains difficult to treat. Evidenced by no change in five-year survival rates (75%) in decades, the need to find...

Swanky Socks and The Kids’ Cancer Project: Stitching together a storied partnership

22/07/2025
The Kids’ Cancer Project’s infamous socks are made by none other than the Sydney-based Swanky Socks.

How digital technologies will assist in tending to kids with cancer

21/07/2025
Col Reynolds Fellow, Dr Karin Plummer, has had an editorial article published within the Journal of Pediatric Nursing, detailing her research and the utilisation of digital technology in delivering...

Sarcoma Awareness Month: Our impact, our projects and our focus for the future

24/07/2025
As part of Sarcoma Awareness Month, we’ve shone a light on several past projects we’ve funded in a bid to find more effective, less harmful treatments for kids with sarcoma.

Ku-Ring Gai’s Crazy impact on childhood cancer research

25/07/2025
2025 will mark ten years of fundraising for The Kids’ Cancer Project by the Ku Ring Gai Netball Association on Crazy Hair and Sock Day.

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