Building Betta outcomes for kids with Westinghouse sale

Betta and Westinghouse’s support of The Kids’ Cancer Project in March have delivered a tangible impact for kids with cancer, raising $6600 for childhood cancer research. 

Earlier this year, the electronics retailer and manufacturing company paired up to donate proceeds from every Westinghouse appliance purchase. 

That sum of $6600 is the equivalent of what it costs to fund the development of a digital health app to monitor patient progress and collect real-time data during clinical trials. It speaks to Betta and Westinghouse’s commitment to provide funding for Australian paediatric cancer programs. 

Betta’s Chief Growth Officer, Gavin Carter, says it was a team effort undertaken by over 200 stores nationwide. 

“We’re grateful to our customers and store teams who got behind the initiative and helped support the researchers working toward kinder, more effective treatments and better outcomes for kids and families,” he says. 

The Kids’ Cancer Project’s Head of Partnerships, Patrick Phibbs, echoes Betta’s sentiments. 

“Partnerships like the one we have with Betta highlight the real power of businesses coming together for a common cause,” he says.  

“In collaboration with Westinghouse, Betta has activated its network in support of The Kids’ Cancer Project, and the impact goes far beyond fundraising. It drives staff engagement, raises awareness, inspires communities and helps accelerate critical research for children facing cancer.  

“We are incredibly grateful to our partners at Betta for their ongoing support, and we would love to see more businesses step up, show leadership and join us in creating meaningful change.”