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The Kids’ Cancer Project is thrilled to share that K’day , the charity’s annual double donation day, has raised over $430,000 for kids with cancer.
Thanks to the support of its generous matching partners, esteemed donor community and a wealth of new donors, the campaign eclipsed the original goal by $30,000. The sum of $430,000 is the equivalent of what it costs to fund pharmacogenomic testing for 50 children, personalising treatments to reduce toxicity and improve quality of life for kids undergoing treatment.
The Kids’ Cancer Project CEO, Owen Finegan, says he is simply ecstatic with the outcome.
“K’day 2026 demonstrated the determination of Australians to make a difference for kids with cancer,” he says.
We’re so thankful to each of our matching partners, major donors, individual givers and wider community who have helped us as we set our sights on a 100% survival rate for kids with cancer.
The K’day campaign saw The Kids’ Cancer Project advertisements on billboards and in shopping centres across Australia.
Our ambassadors took to the airwaves across Nine Entertainment’s radio stations, while Alec Austen recalled his experiences with childhood cancer on Weekend Today, draped in the famous bright red shirts of K’day.
“I’m so proud to have played a small part in such a massive campaign telling my story in hope that it would inspire others,” Alec says.
“The efforts of the matching partners and major donors laid the foundation for kids like myself to speak to the general public about our journeys.
I think it’s fair to say that’s paid off.
The Kids’ Cancer Project wishes to thank the likes of GJK, The Prescott Family Foundation, Gaudry Foundation, Go Salary, Rix Specialist Contracting, Pan Civil and The Matchmore Group for their generosity and support of childhood cancer research.
Additionally, The Kids’ Cancer Project is grateful to the Austen, Ramswarup and Dominic families for so bravely sharing their story.
If you were inspired by Alec or Dr Emmy Fleuren's stories this K’day, you can even make another donation.
It's all about changing the story for kids with cancer.
