Sadly, approximately 90 children are diagnosed with cancer every month in Australia, and as many as 90 percent of those who survive, will develop one or more chronic health conditions.
The Kids’ Cancer Project has a vision of 100 percent survival while eradicating the harmful impacts treatment can bring.
“This is a fitness challenge, but better”, is one of the campaign’s cheeky lines with everyone participating invited to get behind raising funds for medical research that will find kinder, more effective, BETTER kids’ cancer treatments so that children diagnosed not only survive but thrive.
Participants will also have a chance to win prizes as they hit key fundraising milestones.
Created by Marlin Communications, the campaign speaks to everything The Kids’ Cancer Project represents – Science. Solutions. Survival. Visually it includes cute, colourful illustrated hexagon characters that are running, walking and rolling.
Kate Fairclough, Head of National Engagement at The Kids’ Cancer Project spearheaded the initiative and is excited to finally see it launch after nine months of careful research, planning and development.