What is the Doing Good Charity Program?
Four times a year POA partners with a carefully selected charity to provide an outdoor advertising package valued at more than $130,000. The Paradise Outdoor Advertising Doing Good Charity program is designed to raise awareness for selected charities in Queensland.
Jade Kelly, POA’s Sales Support Co-ordinator, told The Kids’ Cancer Project that previous sponsorship opportunities focused on static billboards. This limited POA to supporting one charity a year. Moving the program to digital sites has allowed them to expand this.
Read more: Paradise Outdoor Doing Good Charity Program