Events are often held on a cycle, to build up momentum consider keeping the page online even if the ticketing is closed. This will retain the same URL for an event to allow search engine dominance to build for an event series. During downtime replace the ticketing area with a CTA to support or sponsor the event.
Preparation for advertising the event
Collate the following information and assets
- Event Name
- Details of the event
- Location
- Date and Time
- Dress code
- What the event entails
- Ticket types and numbers of each ticket type available.
- Sponsorship packages and number of each sponsorship package available
- Sponsorship prospectus
- Highlight image to apply as the image in compilations - recommendation for image selection for thumbnails in compilations
- Two to three short paragraphs advertising the event
Best Practice
Search engine results will be best if you prepare the following
- Youtube video
- Frequently asked questions
- Gallery of images from past events in the same series - note image processing is important. Use a product like tiny.png to compress the image size and name every image with keywords e.g. christmas-party-venue.png
ANCHOR
Create an Event for the First Time
Start the with the Event Page
Please note - this step can be skipped if the main event page will be a simple calendar entry.
- Navigate to the location on your site where the main permanent information page will be for this event.
Create the Calendar Entry
Navigate to the location on your site where the calendar listing for events is located.
Add a new