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Align your brand with a cause that your staff feel deeply connected with to inspire and motivate. Build closer ties with local communities, increase your customer loyalty, drive productivity and sales and generate greater media exposure all while making a difference for children with cancer.
For those unfamiliar with the term, corporate social responsibility (CSR) is when an organisation operates in an ethical and sustainable way, with clear goals regarding philanthropy, charitable causes, human rights, community issues and the environment.
Many now claim CSR has become important in such areas as image, cost savings and customer engagement, it’s become vital to success.
“It’s about an organisation operating with a clear approach to being socially accountable and having a positive impact on society.
“When an organisation adopts a CSR strategy, there’s usually three parties it is accountable to – itself, its stakeholders and the public. Through this, we are now seeing businesses emerging as influential leaders for change.”
Once considered as a ‘feel-good’ aspect of doing business, there has been a major shift in the role corporate social responsibility now plays in the marketplace. CSR has become important in areas such as image, cost savings and customer engagement, it’s become vital to success.
With thanks to the support of our partners we can continue to fund vital childhood cancer research. Contact our team today to see how we can work together.
Read more"We’ve got a privileged position in providing a specialist logistics service to the healthcare industry, but that comes with responsibility too. We knew that our network and operations could be leveraged to support good causes.
It’s important that we give back and help worthy causes where we can, and The Kids’ Cancer Project’s bear program and our existing services to and from hospitals were a perfect match!"
- Marcus Wyborn, Smartways Chairman
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