Brand enhancement

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Bring your Corporate Social Responsibility program to life with ours to make a difference.

Bring your corporate social responsibility program to life

Align your brand with a cause that your staff feel deeply connected with to inspire and motivate. Build closer ties with local communities, increase your customer loyalty, drive productivity and sales and generate greater media exposure all while making a difference for children with cancer.

For those unfamiliar with the term, corporate social responsibility (CSR) is when an organisation operates in an ethical and sustainable way, with clear goals regarding philanthropy, charitable causes, human rights, community issues and the environment.

Many now claim CSR has become important in such areas as image, cost savings and customer engagement, it’s become vital to success.


“It’s about an organisation operating with a clear approach to being socially accountable and having a positive impact on society,” Patrick Phibbs, The Kids’ Cancer Project Head of Partnerships, explains.

“When an organisation adopts a CSR strategy, there’s usually three parties it is accountable to – itself, its stakeholders and the public. Through this, we are now seeing businesses emerging as influential leaders for change.”

CSR | The key to success

Once considered as a ‘feel-good’ aspect of doing business, there has been a major shift in the role corporate social responsibility now plays in the marketplace. Many now claim CSR has become important in such areas as image, cost savings and customer engagement, it’s become vital to success.

Get in touch

With thanks to the support of our partners we can continue to fund vital childhood cancer research. Contact our team today to see how we can work together.

Partners and supporters

The QBE Foundation
RAMS
Macquarie
BROMIC group
RONDO
Lorraine Lea Case Study Image

Case Study | Lorraine Lea

"With 950 children diagnosed each year and three passing away each week, we are proud to be partnering with The Kids' Cancer Project. It makes us proud to see our philanthropic efforts making a real impact on finding a cure." - Anne Petracca, CEO, Lorraine Lea

Read more

Latest News & Stories

City2Surf for The Kids' Cancer Project

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Ready to lace up your running shoes for the City2Surf? Fundraise for The Kids' Cancer Project in your run and combine fitness, fun, and fundraising in one unforgettable experience.

Nourishing The Fighter for The Kids' Cancer Project

Leila Davies, inspiring mother and author, is taking on a huge challenge in aid of The Kids’ Cancer Project, walking from Victor Harbor to Melbourne starting June 1st 2024. We had the honour of...

Funding secured for Interfant-21 clinical trial

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Tiana’s Precious Cargo

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Cap’s Lap: The Halfway Mark 

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Amidst the backdrop of his epic BIG LAP, we had the privilege of chatting with Captain Australia, halfway through his monumental journey. We talk courage, compassion, and determination – all things...

Empowering Partnerships: RAMS and The Kids’ Cancer Project Join Forces for Childhood Cancer Research

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In the world of combating childhood cancer, partnerships are essential. They are the backbone of progress and a beacon of hope for children and families facing this devastating disease. That's why we...

Spotlight: A Shared Journey - Celebrating Our Partnership with FMA Australia

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In the bustling landscape of charity partnerships, there are often hidden tales that illuminate the depth of connection between organisations. Our journey with FMA Australia is one such story.

Cancer treatment left little Tommy temporarily unable to walk. For other kids, it’s not temporary. Read Tommy’s story here….

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Before he was diagnosed with acute lymphoblastic leukaemia, toddler Tommy’s world was beautiful and carefree. His mum Emily McGuire recalls sunny days playing in the paddock behind their house trying...

Eliminating the serious side effects of chemotherapy

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For many children, the very same cancer drugs used to save their lives can all too often leave them with very serious and lifelong health problems. Professor Irina Vetter is finding ways to maintain...

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