The Kids’ Cancer Project solution
The Kids' Cancer Project offered a productive partnership, and through supportive planning have become an extension to the campaign development team. They provide a seamless transition, act as the perfect conduit, and we have full confidence that working with The Kids’ Cancer Project our funding goes to the right place; life-saving research to find the best treatment options with the fewest side effects for children diagnosed with the most aggressive forms of childhood cancer.
Outcome and results of partnership with The Kids' Cancer Project
Lorraine Lea is proud to have contributed $350,333 to The Kids’ Cancer Project since 2018 through a variety of fundraising initiatives.
Party for Kids with Cancer®
Every June Lorraine Lea hold’s a nation-wide month-long Party for Kids with Cancer® fundraising appeal. All proceeds go toward life-saving research to find the best treatment options with the fewest side effects for children diagnosed with the most aggressive forms of childhood cancer.
This furry fellow is a sentimental favourite and the Party for Kids with Cancer® mascot. PJ Bear is made with love and in honour of the Lorraine Lea’s co-founder, Peter Ryan.
Lorraine Lea knows that hospital can be a scary time for a child. During the company’s annual fundraising appeal customers can purchase a soft and cuddly PJ Bear and ask to have him donated on their behalf to a kids’ hospital ward in their state. This way they have a friend by their side, so they never feel alone or afraid during their treatment. Now, thousands of PJ Bears have been donated to children’s hospitals around Australia. Plus, a year-round contribution of $3 is also donated from the sale of every adorable teddy.
The Kids’ Cancer Project CEO, Owen Finegan, said financial support from partners like Lorraine Lea is an essential ingredient to finding better treatments and ultimately, a cure for childhood-specific cancers in this country.
“The numbers of children diagnosed aged 0 – 19 each year are staggering,” said Finegan. “While cure rates are improving, childhood cancers still kill more Australian kids than any other disease. We are dedicated to investing in bold medical research to provide children with their own special treatments because kids’ cancers are very different to adult cancers, yet they receive the same treatments which are very harsh on growing bodies. Ninety percent of those who do survive will develop at least one chronic condition resulting from their treatment."
Lorraine Lea and The Kids’ Cancer Project are grateful to all staff, Stylists and customers who year after year get behind Party for Kids with Cancer® to support research to help find a cure for childhood cancer.