Case Study | The Bromic Better Challenge

Bromic present TKCP with a generous donation at the Go-Kart Derby.
The Kids’ Cancer Project is proud to partner with Bromic for another exciting year of innovative fundraising.

The Kids’ Cancer Project is proud to partner with Bromic for another exciting year of innovative fundraising.

Who are Bromic?

The Bromic Group innovate, engineer, manufacture and distribute a whole range of products from heating and refrigeration to plumbing and gas. All operating from their state-of-the-art hub in Sydney.

Key Challenges

Bromic have been supporting The Kids’ Cancer Project for several years, after learning about the charity’s founder.

“Hearing Col’s incredible story is what inspired us in the beginning and what continues to inspire us,” said Bromic’s Manging Director, Scott Smith.

Find out more: About The Kids’ Cancer Project

Bromic derby competitors dressed up in fun costumes, gathered around a creative kart design.

Each year, Bromic has come up with innovative ways to support The Kids’ Cancer Project and engage their staff, customers and suppliers. In 2020, they ran their first ever Go Kart Derby.

Teams built Go Karts created entirely from materials found on site that could be powered by natural propulsion. Crucially, the amount of money each team raised before race day affected their starting position: the more money they raised for kids’ cancer research, the better their chance of finishing first!

Despite challenges with COVID, Bromic was determined to get involved again in 2021 and ran their second Go Kart Derby in November. Inspired by the community spirit fostered by The Kids’ Cancer Project’s new fundraising initiative The Better Challenge, they dubbed their second annual race ‘The Bromic Better Challenge’. Scott, quoted earlier, continues:

We try and be innovative and imaginative with a fun challenge each year...In times like this where there are challenges for all of us, it’s important to consider how you can give back. The Better Challenge has been an inspirational and collaborative way to give back, bigger and better than last year.

Read more: Case Study | The Bromic Go Kart Derby

How have Bromic staff been engaged through the partnership?

Bromic staff members rallied together to take on ‘The Bromic Better Challenge’, employing their collaboration skills and creativity to come up with unique racing vehicles. In 2021, the challenge was ramped up to be a true team event.

There were single drivers in 2020, but it’s now very much a team-based challenge. Teams need to engineer a vehicle to navigate an obstacle course and get ten group members across the finish line in the quickest time.

As well as having fun, Scott has seen first-hand how the company’s involvement with The Kids’ Cancer Project has fostered a community spirit.

It shows staff that companies may exist for a profit motive, but beyond that, there is a need for businesses to give back to the community, within Australia and the Global landscape – so they see how we all can make an impact.

Bromic racing team gathered around their kart, dressed up in Tiger King themed costumes.

Outcome and results of partnership with The Kids’ Cancer Project

Bromic zoomed past their 2020 fundraising total, crossing the finishing line with an incredible $34,907. This will go towards supporting The Kids’ Cancer Project mission of 100 per cent survival for kids with cancer. Scott continues:

The highlight of the partnership is the ability to bring staff together as a team for an incredibly worthwhile cause...Seeing their joy at being able to give back and collaborate for something that goes beyond straight commercial gain for a business is amazing.


Get in touch

With thanks to the support of our partners we can continue to fund vital childhood cancer research. Contact our team today to see how we can work together.

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