During Childhood Cancer Awareness Month in September, My Birthday Teddy™ is donating $5 for every My Birthday Teddy sold to The Kids’ Cancer Project.
My Birthday Teddy™ is a personalised bear with the recipient’s name and birth-date or any special message embroidered onto the pad of the teddy’s foot.
The founder of My Birthday Teddy, Neil Cope, said, “Together we can show the kids suffering with cancer, and their families, they don’t stand alone, and we will support them to hopefully, one day, defeat this indiscriminating disease.”
“Cancer kills more children than any other disease in Australia. In Australia, 950 children are diagnosed each year and three die every week,” said Mr Cope
All funds raised from the campaign, which is a collaboration between The Kids’ Cancer Project and My Birthday Teddy™, are directed to funding vital childhood cancer research.
The Kids’ Cancer Project is an independent national charity supporting childhood cancer research. Since 2015, the charity has committed more than $50 million in funding to childhood cancer research. Funding that’s been made possible through the generosity of the community and companies like My Birthday Teddy.
Owen Finegan, CEO of The Kids’ Cancer Project said he was delighted by the My Birthday Teddy™ initiative.
“Many people aren’t aware that childhood cancer is different to adult cancer,” he said. “The cause is not strongly linked to lifestyle or environmental factors – the fact is, the majority of kids’ cancers remain poorly understood and the causes are unknown.”
“That’s why I’m continually inspired by individuals and businesses in our community who, like our founder Col Reynolds OAM, are passionate about making a difference,” said Mr Finegan.
“A program where a percentage of sales is donated to The Kids’ Cancer Project enables us to make a major impact on the disease – funding innovative research to discover kinder, more effective treatments and ultimately a cure.”