Family-owned linen and homewares company Lorraine Lea has partnered with The Kids’ Cancer Project for a second year to help fund a home-grown childhood cancer research initiative.
Lorraine Lea is an Australian-owned and operated direct sales company, retailing through interactive home styling events. Customers shop a range of exclusive, on-trend bed linen and quality homeware products from the comfort of their home and in the company of their friends.
Event hosts supported by Lorraine Lea’s Independent Stylists joined together to raise a total over $112,000 this June to fund advances in medical research and bring an end to childhood cancer.
The month-long Party for Kids with Cancer® fundraising appeal ran nation-wide, with all proceeds going toward life-saving research to find the best treatment options with the fewest side effects for children diagnosed with the most aggressive forms of childhood cancer.
Everyone who hosted a Lorraine Lea home styling event in June could donate their Host Credits as a dollar value to the Party for Kids with Cancer® fund in support of this vital medical research. In addition, many Lorraine Lea Stylists donated a percentage of their personal income generated from events, plus guests could donate a Super PJ Bear, to a child in hospital.
PJ Bear is named after the late co-founder of Lorraine Lea, Peter J. Ryan, who lost his battle with cancer. In all, over 1,500 Super PJ Bears were donated to children’s hospitals around Australia.
Lorraine Lea CEO, Anne Petracca, thanked all who were involved. “We’re grateful to all our staff, Stylists and customers who got behind our appeal and by doing so helping to find a cure for childhood cancer” said Anne.
The Kids’ Cancer Project CEO, Owen Finegan, said financial support from partners like Lorraine Lea is an essential ingredient to finding better treatments and ultimately, a cure for childhood-specific cancers in this country.
“The numbers of children diagnosed aged 0 – 19 each year are staggering,” said Finegan. “It’s estimated that in 2019 alone 950 new cases will be identified with 750 of those kids aged under 14.”
“While cure rates are improving, childhood cancers still kill more Australian kids than any other disease,” he said.
“We are dedicated to investing in bold medical research to provide children with their own special treatments because kids’ cancers are very different to adult cancers, yet they receive the same treatments which are very harsh on growing bodies," he continued. "Ninety percent of those who do survive will develop at least one chronic condition resulting from their treatment."
Lorraine Lea is not your ordinary linen and homewares brand. They’re more of a community than a company, and for more than 30 years have provided people an opportunity to run an independent business that fits around a busy family and lifestyle. For more information visit lorrainelea.com.