Our 5-year strategic plan

Our 5-year strategic plan

We reveal our road map for 2019 – 2023.

After several planning sessions with the Board of Directors, CEO of The Kids’ Cancer Project, Owen Finegan, shares the charity’s five-year strategic plan.

Over the past 14 years, The Kids’ Cancer Project has committed more than $40 million in funding to childhood cancer research. While it’s a tremendous feat, only possible through the generous donations of everyday Australians, we can’t rest on our laurels. There is still so much work to do before we achieve our ultimate vision.

Over the next five years, our plan is to provide reliable funding to the scientific community. As many are aware, research is a long game, providing a sense of stability through on-going commitment runs high on the agendas of project leaders. There is nothing more soul-destroying for scientists than dedicating a year or two to a study subject only to abandon it due to lack of funds.

Between 2019 and 2023 we plan to execute our mission by investing over $25 million into bold scientific research that has the greatest chance of clinical success in the improvement of treatments of childhood cancers.

Then, from 2023, we intend that The Kids’ Cancer Project will be able to invest more than $7.5 million annually to fund science that will bring about our vision of one hundred percent survival of children with cancer while eradicating the harmful impacts treatment can bring.

That’s the big picture. To get us there, our organisation will continue to be accountable with funds generated by the community while increasing productivity. This will be achieved through corporate partnership support and a concerted focus on driving more of our fundraising efforts in the digital space rather than relying on traditional telemarketing and direct mail.